Rosetta Stone

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Contents

About Rosetta Stone

Rosetta Stone is a resource used to enhance users’ ability to learn new languages and improve literacy. With over 30 languages available, this personalized program is a simple tool used expand knowledge and literacy of world languages. This easy-to-use software is effective in educating schools, businesses, and individual learning by bridging the gap between communication barriers. Rosetta Stone has many different programs available and is tailored to suit individuals’ educational needs. Between offering classroom and home-schooling products to corporate related programs, users are able to find a program best suited for their goals.

History

Since 1992, Rosetta Stone has paved the way for how language programs have been developed and used in countries all across the world. After becoming frustrated with the slow process of learning Russian, founder Allen Stoltzfus, believed the best way to learn a language was through immersion, rather than sitting in a classroom. His vision was to create a program that would simulate the way people learn their native language. Partnering with his brother, Eugene Stoltzfus, and brother-in-law, John Fairfield, Fairfield Language Technologies was founded. “Rosetta Stone” got its name from the artifact that helped linguists interpret Egyptian hieroglyphics.

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After Allen passed away in 2002, Tom Adams was named CEO in 2003. Adams was responsible for expanding Rosetta Stone into the global market. In 2006, ABS Capital Partners and Norwest Equity Partners invested in the company and renamed it Rosetta Stone Inc. In 2009, Rosetta Stone became a publicly traded company on the New York Stock Exchange.

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Currently, Rosetta Stone Inc. has ownership of four education-based companies (Vivity Labs Inc., Livemocha, Tell Me More, and Lexia Learning).

Corporate, Educational, and Personal Uses

Because of its personalized learning structure, Rosetta Stone has wide variety of applications including teaching children in schools, improving global communication in the business world, and honing in on individuals’ language skills. By incorporating pictures and sound in context, users are able to learn without translation; similar to the way we learn our native languages.

For example, students in ESL (English as Second Language) classrooms use Rosetta Stone technology to improve oral and written communication. Students using Rosetta Stone are more immersed in the new language than traditional classroom techniques.

In the corporate world, this software helps push barriers of global business by enhancing communication between business partners. This helps global trade by creating a bridge for transactions between countries that have not had the ability to do business before.

Individuals seeking cultural enhancement within their lives have the ability to learn new languages with ease. This resource helps make the learning process as natural and seamless as possible.

Rosetta Stone helps individuals relate on a level unlike any other program. Despite cultural differences, language is a common denominator on how humans interact. Rosetta Stone makes this interaction easier by its personalized software to meet needs of any users. With this unique program, Rosetta Stone is the leader when it comes to learning new languages. As Rosetta Stone continues to grow and expand globally, more languages are being added to the program essentially preserving languages that would otherwise be endangered (i.e. Native American languages).

Learner Stories


Conclusion

Rosetta Stone helps individuals relate on a level unlike any other program. Despite cultural differences, language is a common denominator on how humans interact. Rosetta Stone makes this interaction easier by its personalized software to meet needs of any users. With this unique program, Rosetta Stone is the leader when it comes to learning new languages. As Rosetta Stone continues to grow and expand globally, more languages are being added to the program essentially preserving languages that would otherwise be endangered (i.e. Native American languages). Overall, this is a great tool for anyone looking to expand their knowledge and learn new languages either for personal or corporate uses.

References

Rosetta Stone: http://www.rosettastone.com

Wall Street Journal: http://content.time.com/time/business/article/0,8599,1893858,00.html

Investor's Business Daily: http://search.proquest.com.er.lib.k-state.edu/docview/1012438619?accountid=11789