Pinterest

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Contents

Overview

Simply put, Pinterest is part of a new, image-driven movement in social web culture. It is a web-based pin board where users can post visually pleasing, picture-based representations of their online bookmarks or interests. In some ways it can be likened to a modern day collage.

Pinterestlogo.jpg

Pinterest has been listed as one of the fastest growing social networks, most popular with women looking for new recipes, crafts, or clothes to try, plan out, or covet. It has been so popular, in fact, that it now drives more traffic than Google+, YouTube, and LinkedIn combined, and it is on its way to surpassing Yahoo! as well [1].

The reasons behind this modern day collage's success are varied. A few of them being:

  • Ease and quickness of posting/sharing
  • Extremely easy to access between its browser form and mobile apps
  • It's a creative outlet
  • It's sleek and minimalistic design is easy on the eyes
  • It's a development of the movement towards online curation of a unique and personal online style (think web-bound hipsters, instagram, and tumblr)
  • There's always someone out there posting fresh content, unlike facebook where you are subject to a relatively small pool of people to create new and interesting content

While it isn't too terribly complicated to figure out (the site prizes itself on its minimalism), here's a short presentation on how to set up an account.

History of Pinterest

Thanksgiving day of 2009 marks the birth of what is now known as the fastest growing website ever. Starting with a closed beta run of less than 10,00 members, it now has a user base of over 10 million [2]. The majority of their growth is thanks to the release of its iPhone app in 2011. [3]

Some of the recognition they have received:

  • On Time magazine's "50 Best Websites of 2011" list [4]
  • Hitwise data's December 2011 list of top ten social media sites [5]
  • Best New Startup of 2011 at the Crunchie Awards [6]
  • comScore's January 2012 rating held at over 11 million unique visitors
  • Participated in 2012's SXSW conference [7]
  • Won a 2012 Webby Award [8]
  • Valued at 1.5 billion as of May 2012 [9]

In April 2011 Pinterest updated its controversial terms of service to take care of some issues regarding copyright infringements, scams, and other content-related hiccups. [10]

In October 2012 Pinterest introduced business accounts, making it easier for firms to hold a successful account with them. They have included blog posts, case studies, and other suggestions to go along with this implementation. [11]

Corporate Uses of Pinterest

As evidenced by their October 2012 introduction of business pages [12], Pinterest is part of a growing movement just waiting to be fully harnessed. Some ideas on how businesses can utilize this site are:

  • Marketing
  • Talent recruitment
  • Forming relationships with customers
  • Drive traffic to firm's website
Nordstrom is well-known for its extensive commercial use of Pinterest

A good overview on how Pinterest is used for marketing purposes is detailed in the following video:

In case you're still wondering how businesses can use Pinterest, here's a short podcast describing it!

A few questions that businesses may come across while hosting a Pinterest account are whether or not they should remove old merchandise that they no longer carry from their board, how to best reach their target market, and what is the most creative way to reach their market. There are many ways in which this site can be used, it is up to the business to decide how they want to go about using it.

Personal Uses of Pinterest

Pinterestscreenshot1.jpg

Pinterest can be used for just about anything that's creative and representable on the internet. Nancy Messieh of thenextweb.com offers the following suggestions for ways you can use your personal Pinterest account: [13]

  • “Recommend books, movies and music
  • Save your favourite quotes
  • Keep a list of countries or cities you’ve visited or want to visit
  • Keep a list of books, movies and music you plan to check out
  • Create a wishlist – whether it’s gadgets, home decor, fashion – whatever interests you
  • Create a list of your favourite foods
  • Create a board with lifehacks or organizational tools
  • Create a showcase of the best typography or design the web has to offer”
  • Share videos
  • Find all the images shared from one specific website on Pinterest
  • Share your Pinterest posts on your other social networks
  • Use Pinterest as a social network in itself
  • Plan a trip or event
  • Showcase your own work
  • Create a lookbook or online shop for said work
  • Create a visual bucketlist
  • Share or collect tutorials
  • Create a recipe book
  • Create a social media marketing campaign

This list shows just how versatile Pinterest is. Some people have gone as far as to announce their engagement through their account. [14] Really, you can use it for just about anything you want.

References

References en masse:

http://techcrunch.com/2012/02/11/pinterest-stats/
http://news.cnet.com/8301-1023_3-57347187-93/pinterest-crazy-growth-lands-it-as-top-10-social-site/?tag=mncol;txt
http://online.wsj.com/article/SB10001424052702303448404577409212961081738.html
http://www.cnn.com/2012/03/13/tech/web/pinterest-sxsw/index.html
http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/ http://www.pcworld.com/article/252515/pinterest_responds_to_concerns_changes_terms_of_service.html
http://business.pinterest.com/
http://thenextweb.com/socialmedia/2012/03/04/20-awesome-tools-which-will-have-you-pinteresting-like-a-pro/ 
http://thenextweb.com/apps/2012/01/15/everything-you-need-to-know-about-pinterest-invites/
http://venturebeat.com/2012/02/01/pinterest-best-new-startup-2011-crunchie-referral-traffic-reddit/ 
http://www.reuters.com/article/2012/05/01/net-us-webbyawards-idUSBRE8401GU20120501
http://www.time.com/time/specials/packages/article/0,28804,2087815_2088159_2088155,00.html
http://articles.businessinsider.com/2012-05-01/tech/31511284_1_google-users-investors-facebook/3
http://thenextweb.com/shareables/2012/02/16/heres-an-awesome-use-for-pinterest-you-probably-havent-thought-of/