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What is IFTTT?

IFTTT is a service that enables users to connect different web applications (e.g., Facebook, Evernote, Weather, Dropbox, etc.) together through simple conditional statements known as "Recipes".

IFTTT enables users to create and share "Recipes" that fit the simple statement: "if this then that".The “this” part of a Recipe is called a Trigger. Some example Triggers are “I’m tagged in a photo on Facebook” or “I check in on Foursquare”. The “that” part of a Recipe is called an Action. Some example Actions are “send me a text message” or “create a status message on Facebook”. The combination of a Trigger and an Action from a user's active channels are called Recipes.The service offers Triggers and Actions for 72 channels,such as Twitter, Foursquare, Flickr, and Box. In June 2012, the service entered the Internet of Things space by integrating with Belkin WeMo devices, allowing Recipes to interact with the physical world. By combining IFTTT with other services such as Yahoo! Pipes, one can build elaborate systems that enable easier consumption of content from a variety of sources.

Company Development

IFTTT is a very young service application. The application was established in December of 2010 by Linden Tibbets. IFTTT headquarters are in San Francisco. The company used help from venture capitalist in the East coast of the United States for support. So far, total funding for development of this application are at approximately $8.5 million as of November 2013. As you can see, this company has a long road ahead of them and they are working on promoting and marketing of the application to the people so it can become more widely spread out.

You can say that the first year was success. Within a year, IFTTT’s first 10,000 users had created more than 400,000 recipes. IFTTT currently has almost two million recipes linking 72 “channels.” To speed that process, IFTTT is building out a platform that will make it easy for anyoneto create a channel on IFTTT. Right now, Tibbet’s tiny team of developers is doing all the coding. However, the platform should make creating IFTTT connections virtually plug and play. “Someone with a fully formed API should be able to do this in a half a day,” Tibbets said.

How To Get Started With IFTTT

Here is a personal example on how to get started and set up a WeMo to have a light that turns on at sunset.

1. Create an account

2. IFTTT mini-programs are called “Recipes” and consist of a trigger and an action. Building a recipe is a straightforward guided process that begins by picking the trigger:

3. What it can do: IFTTT’s interaction with the world is organized into “channels,” and more channels are being added on a routine basis. The first step in creating a recipe is to choose the trigger:

4. Critical step: The second part of writing a rule is to lay out the action (the “that”) to take when the trigger fires. Once again, we choose a channel to take the action, choosing from the large number of channels that are available: 7.png

5. Choosing a turn on the light Action: 8.png

6. Finalizing the action: IFTTT helpfully displays the rule in full in a nice simple form: 10.png

IFTTT Additional Contents


Channels are the basic building blocks of IFTTT. Each Channel has its own Triggers and Actions. Some example Channels are: facebook, weather, twitter and 70 others.


The this part of a Recipe is a Trigger. Some example Triggers are “I’m tagged in a photo on Facebook” or “I check in on Foursquare.”


Pieces of data from a Trigger are called Ingredients. For example, the Ingredients of an Email Trigger could be: subject, body, attachment, received date, and the sender’s address.


Personal Recipes can be turned on and off. When turned back on, they pick up as if you had just created them.


Most Personal Recipes check for new Trigger data every 15 minutes, some are even faster.

IFTTT For Personal Use

With many application that exist today, IFTTT can help you to run them more efficiently and to save you some time. There are numerous ways that IFTTT can speed up processes. One of the things that you can set up is that if you change profile picture on Facebook, your profile picture can be also changed on Twitter. Another recipe idea is that if you like article on certain web-sites, that same article can be automatically shared on your Facebook page. Below our video, we posted some of the most popular IFTTT recipes. To summarize, it can help users by saving time.

IFTTT In The Business World

IFTTT can be a powerful addition to your business tool belt — if used correctly. The service links everyday actions you take on the web, in order to ensure you're more organized and time-conscious.

By creating IFTTT "recipes," users can effectively build a more efficient lifestyle or business, based on tools they already use. For example, you can create the following recipe: "If a shipping status changes on my Amazon order, then send me a text message." You can also choose the stock application that you can connect with your cell phone or e-mail that can help you signal stock appreciation or depreciation which can help you make financial decision based on the stock price.

IFTTT should be mainly used for smaller business or by entrepreneurs. For big corporations, IFTTT wouldn't be very sophisticated method. One thing to consider is that with IFTTT, you can be very creative or even create your own channels that can be beneficial for you. So, sky is the limit. Additionally, we show a business application by the following video named Our Tutorial.

Founder of IFTTT

IFTTT founder, Linden Tibbets, talks about inspiration behind this IFTTT and what IFTTT is all about. We thought he would give the best and most accurate information what is IFTTT all about. This video connects history and motivation for creating the application, what is application all about and future expectations.

Our Tutorial

As you can see from our video, IFTTT is really easy to use and it doesn't require a lot of computer or software knowledge. In this video, we simply demonstrated one example and how you can put IFTTT in your good use. Our example was related to investing and how IFTTT can help you react to stock market price fluctuations and help you make sound investing decisions.

Putting IFTTT To Work

1. If it snows, send a tweet about soup. Part of operating a small business means responding to local buzz and news. If there's a snowstorm coming to town, set IFTTT to tweet about your restaurant's delicious clam chowder. Run a beer shop? Instagram a frosty mug whenever it hits 100 degrees outside.

2. If you get a new order, add it to a Google spreadsheet. If your small business doesn't yet have an established account system in place, consider organizing through an IFTTT recipe. This one will file all incoming emails marked "receipt" or "order" into a handy Google spreadsheet.

3. If someone tweets with a specific hashtag, add it to a Google spreadsheet. Want to organize a contest around a custom hashtag? File those tweets into a Google spreadsheet for easier browsing and search later on.

4. If someone has a birthday, send him an email. A great idea to send recurring coupon emails to your subscribers on their birthdays.

5. If your competitor creates a blog post about a certain subject, have it texted to you. Want to keep an eye on that pesky new boutique down the street? Set an IFTTT recipe to send you a text each time the owner posts about a store sale on her blog.

6. If you post to WordPress, have it posted to your Facebook page. Simple and sweet: Push your WordPress posts straight to your Facebook page. Voila!

7. If a Google Calendar event starts, post it to your Facebook page. Keep locals in the know by syncing a Google Calendar event with your Facebook page, which will share the names and locations of your most recent events.

8. If you make an Etsy sale, have a text sent to you. When you don't have a giant team keeping track of your sales, you need to stay on top of every dollar earned. This IFTTT notifies you via text when your Etsy shop makes a sale.


We can see that IFTTT gives us an easy way to use " if this than that" function in daily and business world.

Whatever the case may be for you, you will eventually ask to yourself if there’s a way to do the more repetitive tasks automatically. This is where IFTTT comes into play. Using the tools laid out in this guide properly, you’ll be able to save enormous amounts of precious time that you can use as you see fit later on.

Furthermore, if you’re an employee who is looking to automate some of her work, this will allow you to do that without so much as breaking a sweat. Yes, IFTTT could give you an edge on your career as well! AT THE END OF THE DAY, IT'S ALL ABOUT EFFICIENCY!

Visit ifttt.com

If you would like to find out more about IFTTT or start using their services, please visit the web site http://www.ifttt.com


1.Quora Community (January 23, 2012). "IFTTT: Who is the team behind ifttt.com?".

2.Linden Tibbets (December 14, 2010). "ifttt the beginning...". Retrieved November