Hulu

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About Hulu

Hulu is an online streaming destination that seeks to captivate and attract its viewers with shows, movies, and clips. Hulu Plus subscribers can view episodes from networks like ABC, FOX, and NBC the day after they are aired on television. Hulu videos are available on Yahoo, MSN, AOL, IMDb and TV Guide, as well as a growing network of personal blogs, fan sites and other sites where users choose to embed the Hulu video player.

History of Hulu

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In 2007, the Hulu venture was announced with AOL, MSN, Facebook, Comcast, Myspace, and Yahoo. A year later, in 2008, Hulu launched for public access in the United States. Since the launch, Hulu has expanded its list of content with a wider variety of choices for its subscribers. Before the end of Hulu’s first year going public, the company exceeded more than 200 million video views.


How to Use Hulu

Hulu requires Adobe Flash technology and is compatible with web browsers such as Internet Explorer 6.0, Firefox 1.5 and Safari 2.0


To get started with Hulu, you must first go to www.Hulu.com. In the top right corner, you need to click ‘Try Hulu Plus.’ All you need is your email address to start a free week. After your free week is up, you can be a Hulu Plus subscriber for only $7.99 a month. However, you can access some of the site and shows without subscribing, but you will not receive full content until you become a Hulu Plus subscriber.



After you set up your account, you can view “Channels” or “Collections” lists to browse shows by different genres and categories. You are allowed to select from popular, featured, or recently added to the site. After a while, Hulu begins to start offering suggestions on which shows you may want to watch.


Platforms

A user can spend countless hours viewing their favorite shows Hulu. A reason why someone would chose Hulu over something like Netflix is because of the fresh content offered. Hulu offers a brand new show the day after it is aired on TV. Netflix does not have the newest shows available, so someone who really wants to stay caught up on a show is more likely to use Hulu. Hulu now has millions of viewers on more than 400 million internet-connected devices in the US, including TVs, smartphones, gaming consoles, and set-top boxes.

Media Players: • Amazon Fire TV • Apple TV • Funai Streaming Player • Google Chromecast using a smartphone or tablet app • Netgear Media Players • RCA Media Players • Roku Streaming Player • Tivo Premiere: TiVo DVR boxes (Premiere, Premiere XL, Premiere Elite, and Roamio models)

Mobile Devices: • Amazon Kindle Fire & Kindle Fire HD • Android Phones / Tablets: Available on Android 4.x; select 3.x and 2.x devices • Apple iOS: Available on the iTunes App Store for the iPad, iPhone, and iPod Touch running iOS version 4 or higher. • Nintendo 3DS • Nook • Sony PlayStation Vita • Windows 8/Windows Phone 8: Available on Tablets Laptops and Desktops

Mobile Browsers: • iPhone (3GS, 4, 4S, 5, 5S and 5C) • iPod (3rd, 4th, and 5th Gen) • iPad (3G, LTE and WiFi) • Android (4.x; select 3.x and 2.x devices) • Kindle (Fire and Fire HD) • Nook (Nook Tablet and Nook HD)

Game consoles: • PlayStation 3 • PlayStation 4 • Wii • Wii U • Xbox 360 • Xbox One

Televisions (networked-enabled Smart Tvs) / Blu-ray Players: • Samsung Tvs/Blu-rays • Vizio Tvs/Blu-rays • Sony Tvs/Blu-rays • LG Tvs/Blu-rays • Panasonic Tvs/Blu-rays • Sharp TVS • Philips Tvs • Toshiba Blu-rays • Dynex Blu-rays • Denon Blu-rays • Marantz Blu-rays

Computer: The hulu.com website is built to host content directly in a web browser. To watch Hulu videos, you will need: • Adobe Flash Player 10.1.53.64 or above • Internet Explorer 7.0 or above, Firefox 2.0 or above, Safari 3.0 or above, or Chrome • Microsoft Windows XP SP2 or above, Macintosh OS X 10.4 or above, or Linux • JavaScript and Cookies enabled


As you can see, another big reason why users love using Hulu is because it is so assessable. You can watch your shows on almost anything at almost anytime. Since there are so many users and high accessibility, the corporate world cashes in on advertising on the site.


Advertising

Hulu has a plan to be the world’s most effective video advertising service. Hulu ads are estimated to be twice as effective as ads on TV and have helped redefine the overall online video landscape in a wide variety of ways. All advertisers have an opportunity to associate their brands with such a highly engaged consumer. Also, through a Hulu subscription service, advertisers can reach out to millions of enabled devices.

More than 1000 advertisers have used Hulu since the launch. Hulu is one of the leaders in cutting edge custom creative and choice based ad formats. This allows users to interact with brands they truly care about. The unique feedback Hulu receives allows the proprietary ad technology to deliver ads that are more relevant and more engaging to a Hulu subscriber.

Conclusion

Hulu strives to continue to redefine and reinvent the TV-viewing experience. Hulu allows a viewer to watch a show at any time and continually updates its site on a daily basis. If you miss your favorite show last night, then just log on to Hulu in morning and it should be there for your viewing needs.

Hulu continues to grow and now has an annual revenue of nearly $700 million dollars. With all of the shows, movies, and trailers, a subscriber will almost never run out of online entertainment.


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References

http://www.hulu.com/

http://computer.howstuffworks.com

http://en.wikipedia.org/wiki/Hulu